:root {
  --orange: #ed4b23;
  --orange-deep: #c93815;
  --ink: #181512;
  --ink-soft: #29241f;
  --cream: #eee8de;
  --paper: #faf8f3;
  --white: #fffefb;
  --muted: #6d655f;
  --line: #d8d0c6;
  --green: #2d875e;
  --shadow: 0 24px 70px rgba(39, 28, 20, 0.12);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: Arial, Helvetica, sans-serif;
  -webkit-font-smoothing: antialiased;
}
a { color: inherit; text-decoration: none; }
img { display: block; max-width: 100%; }
button, input { font: inherit; }
h1, h2, h3, p, blockquote { margin-top: 0; }
h1, h2, h3 { text-wrap: balance; }
p { text-wrap: pretty; }
em { font-family: Georgia, "Times New Roman", serif; font-weight: 400; }

.content-shell { width: min(1180px, 88vw); margin-inline: auto; }
.section-space { padding-block: clamp(88px, 10vw, 150px); }
.kicker {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  color: var(--orange);
  font-size: 11px;
  font-weight: 800;
  letter-spacing: 1.6px;
  line-height: 1.2;
  text-transform: uppercase;
}
.kicker::before { content: ""; width: 22px; height: 2px; background: currentColor; }
.kicker-light { color: #ffb7a4; }
.source-note {
  max-width: 780px;
  margin: 24px 0 0;
  color: inherit;
  font-size: 11px;
  line-height: 1.6;
  opacity: .62;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  min-height: 76px;
  padding: 0 4.5vw;
  border-bottom: 1px solid rgba(24, 21, 18, .1);
  background: rgba(250, 248, 243, .9);
  backdrop-filter: blur(18px);
}
.logo-lockup { display: inline-flex; align-items: center; gap: 10px; font-size: 19px; letter-spacing: -.5px; }
.logo-lockup strong { color: var(--orange); }
.logo-mark {
  display: grid;
  place-items: center;
  width: 35px;
  height: 35px;
  border-radius: 50% 50% 50% 12%;
  background: var(--orange);
  color: white;
  font-size: 13px;
  font-weight: 900;
  letter-spacing: -.5px;
}
.main-nav { display: flex; gap: 34px; font-size: 12px; font-weight: 800; }
.main-nav a, .footer-links a { transition: color .2s ease; }
.main-nav a:hover, .footer-links a:hover { color: var(--orange); }
.header-cta { justify-self: end; }

.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 18px;
  min-height: 52px;
  padding: 0 22px;
  border: 0;
  border-radius: 4px;
  background: var(--orange);
  color: white;
  font-size: 12px;
  font-weight: 900;
  letter-spacing: .2px;
  cursor: pointer;
  transition: transform .2s ease, box-shadow .2s ease, background .2s ease;
}
.button:hover { transform: translateY(-2px); box-shadow: 0 12px 32px rgba(237, 75, 35, .24); }
.button-compact { min-height: 42px; padding-inline: 17px; }
.button-dark { background: var(--ink); }
.button-dark:hover { box-shadow: 0 12px 32px rgba(24, 21, 18, .18); }
.button-light { background: white; color: var(--orange-deep); }
.button-full { width: 100%; }
.underlink {
  display: inline-flex;
  gap: 12px;
  align-items: center;
  padding-bottom: 5px;
  border-bottom: 1px solid currentColor;
  font-size: 12px;
  font-weight: 900;
}
.underlink:hover { color: var(--orange); }

/* Home */
.home-hero {
  display: grid;
  grid-template-columns: 1.05fr .95fr;
  min-height: calc(100vh - 76px);
  max-height: 920px;
  overflow: hidden;
  background: var(--paper);
}
.hero-copy { align-self: center; padding: 80px 5vw 84px 6vw; }
.hero-copy h1 {
  max-width: 780px;
  margin: 25px 0 30px;
  font-size: clamp(55px, 6.2vw, 95px);
  font-weight: 800;
  letter-spacing: -.065em;
  line-height: .92;
}
.hero-copy h1 em { color: var(--orange); }
.hero-lead { max-width: 630px; color: #574f49; font-size: clamp(16px, 1.5vw, 20px); line-height: 1.65; }
.hero-actions { display: flex; align-items: center; gap: 28px; margin: 38px 0 48px; }
.micro-proof {
  display: grid;
  grid-template-columns: auto 1fr auto 1fr;
  max-width: 610px;
  gap: 8px 20px;
  padding-top: 22px;
  border-top: 1px solid var(--line);
  align-items: baseline;
}
.micro-proof span { color: var(--muted); font-size: 10px; letter-spacing: 1px; text-transform: uppercase; }
.micro-proof strong { font-size: 17px; }
.hero-media { position: relative; min-height: 650px; background: var(--cream); }
.hero-media::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, transparent 54%, rgba(22, 17, 13, .42));
  pointer-events: none;
}
.hero-media > img { width: 100%; height: 100%; object-fit: cover; }
.hero-result {
  position: absolute;
  z-index: 2;
  right: 0;
  bottom: 0;
  display: flex;
  flex-direction: column;
  width: min(310px, 72%);
  padding: 26px 30px 28px;
  background: var(--orange);
  color: white;
}
.hero-result span, .hero-result small { font-size: 9px; font-weight: 800; letter-spacing: 1.3px; text-transform: uppercase; }
.hero-result strong { margin: 8px 0 3px; font-size: 42px; letter-spacing: -2px; }
.signal-strip {
  display: flex;
  justify-content: center;
  gap: clamp(18px, 4vw, 60px);
  padding: 16px 5vw;
  overflow: hidden;
  background: var(--orange);
  color: white;
  font-size: 10px;
  font-weight: 900;
  letter-spacing: 1.5px;
  text-transform: uppercase;
  white-space: nowrap;
}
.signal-strip i { color: #ffad98; font-style: normal; }
.split-heading { display: grid; grid-template-columns: 1.1fr .72fr; gap: 11vw; margin-top: 25px; }
.split-heading h2 {
  margin: 0;
  font-size: clamp(42px, 5vw, 72px);
  letter-spacing: -.055em;
  line-height: 1;
}
.split-heading > div { padding-top: 8px; }
.split-heading p { color: var(--muted); font-size: 17px; line-height: 1.7; }
.voice-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; margin-top: 72px; }
.voice-grid blockquote {
  min-height: 190px;
  margin: 0;
  padding: 30px;
  border: 1px solid var(--line);
  background: var(--white);
  font-family: Georgia, "Times New Roman", serif;
  font-size: 21px;
  line-height: 1.45;
}
.diagnosis-band {
  display: grid;
  grid-template-columns: 1fr 1fr;
  align-items: center;
  gap: 10vw;
  padding: clamp(78px, 9vw, 130px) 8vw;
  background: var(--ink);
  color: white;
}
.diagnosis-band h2 { margin: 24px 0 0; font-size: clamp(39px, 4.5vw, 67px); line-height: 1; letter-spacing: -.05em; }
.formula-card { padding: 36px; border: 1px solid #514941; background: var(--ink-soft); box-shadow: 18px 18px 0 var(--orange); }
.formula-card > span { color: #bcb2aa; font-size: 10px; font-weight: 800; letter-spacing: 1.4px; text-transform: uppercase; }
.formula-card strong { display: block; margin: 24px 0; color: #ffb19b; font-family: Georgia, serif; font-size: clamp(24px, 2.6vw, 38px); font-weight: 400; line-height: 1.2; }
.formula-card p { color: #beb6af; font-size: 14px; line-height: 1.65; }
.formula-card a { display: inline-flex; gap: 12px; margin-top: 14px; color: white; font-size: 12px; font-weight: 900; }
.section-intro { display: grid; grid-template-columns: 1fr .78fr; column-gap: 8vw; align-items: end; }
.section-intro .kicker { grid-column: 1 / -1; margin-bottom: 26px; }
.section-intro h2 { margin: 0; font-size: clamp(43px, 5vw, 72px); letter-spacing: -.055em; line-height: .98; }
.section-intro > p { color: var(--muted); font-size: 17px; line-height: 1.7; }
.method-grid { display: grid; grid-template-columns: repeat(4, 1fr); margin: 72px 0 45px; border-block: 1px solid var(--line); }
.method-grid article { padding: 31px 25px 38px; border-right: 1px solid var(--line); }
.method-grid article:first-child { padding-left: 0; }
.method-grid article:last-child { border-right: 0; }
.method-grid article > span { color: var(--orange); font-size: 11px; font-weight: 900; }
.method-grid h3 { margin: 46px 0 14px; font-size: 20px; }
.method-grid p { color: var(--muted); font-size: 14px; line-height: 1.6; }
.case-preview { display: grid; grid-template-columns: .9fr 1.1fr; background: var(--orange); color: white; }
.case-copy { padding: clamp(75px, 9vw, 130px) 7vw; }
.case-copy h2 { margin: 26px 0; font-size: clamp(43px, 5.2vw, 78px); letter-spacing: -.06em; line-height: .96; }
.case-copy > p { max-width: 620px; color: #ffe2da; font-size: 17px; line-height: 1.65; }
.case-metrics { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; margin: 38px 0; padding-block: 25px; border-block: 1px solid rgba(255,255,255,.28); }
.case-metrics div { display: flex; flex-direction: column; }
.case-metrics strong { font-size: clamp(27px, 3vw, 43px); letter-spacing: -2px; }
.case-metrics span { margin-top: 4px; font-size: 9px; font-weight: 800; letter-spacing: 1px; line-height: 1.4; text-transform: uppercase; }
.mini-chart { display: flex; flex-direction: column; justify-content: center; padding: 70px 6vw; background: var(--ink); color: white; }
.chart-title { color: #b2a9a2; font-size: 10px; font-weight: 900; letter-spacing: 1.5px; }
.chart-bars { display: flex; align-items: end; gap: clamp(10px, 2.4vw, 38px); height: 420px; border-bottom: 1px solid #554e48; }
.chart-col { display: flex; flex: 1; flex-direction: column; align-items: center; justify-content: end; height: 100%; }
.chart-col strong { margin-bottom: 9px; font-size: 17px; }
.chart-col > div { width: min(66px, 100%); min-height: 24px; background: linear-gradient(180deg, #ff815f, var(--orange)); }
.chart-col span { height: 28px; padding-top: 9px; color: #a79e96; font-size: 9px; }
.mini-chart .source-note { color: #d2cac3; }
.knowledge-preview { background: var(--paper); }
.insight-list { margin: 70px 0 38px; border-top: 1px solid var(--line); }
.insight-list article { display: grid; grid-template-columns: 80px .9fr; gap: 5vw; padding: 29px 0; border-bottom: 1px solid var(--line); }
.insight-list article > span { color: var(--orange); font-size: 11px; font-weight: 900; }
.insight-list h3 { margin-bottom: 8px; font-size: 24px; letter-spacing: -.02em; }
.insight-list p { max-width: 740px; margin: 0; color: var(--muted); font-size: 15px; line-height: 1.6; }
.ownership-block { display: grid; grid-template-columns: .9fr 1.1fr; gap: 9vw; align-items: center; }
.ownership-photo { min-height: 590px; overflow: hidden; border-radius: 200px 200px 5px 5px; background: var(--cream); }
.ownership-photo img { width: 100%; height: 100%; min-height: 590px; object-fit: cover; }
.ownership-copy h2 { margin: 24px 0; font-size: clamp(43px, 5vw, 72px); letter-spacing: -.055em; line-height: 1; }
.ownership-copy > p { color: var(--muted); font-size: 17px; line-height: 1.7; }
.ownership-copy ul, .scope-grid ul, .knowledge-sources ul { margin: 30px 0 0; padding: 0; list-style: none; }
.ownership-copy li { padding: 14px 0; border-bottom: 1px solid var(--line); font-size: 14px; }
.ownership-copy li::before { content: "↗"; margin-right: 13px; color: var(--orange); font-weight: 900; }
.fit-grid { display: grid; grid-template-columns: 1fr 1fr; }
.fit-card { padding: clamp(70px, 8vw, 115px) 7vw; }
.fit-card > span { font-size: 10px; font-weight: 900; letter-spacing: 1.5px; }
.fit-card h2 { margin: 28px 0 42px; font-size: clamp(36px, 4.2vw, 62px); letter-spacing: -.05em; line-height: 1; }
.fit-card ul { margin: 0; padding: 0; list-style: none; }
.fit-card li { padding: 14px 0; border-bottom: 1px solid rgba(255,255,255,.22); font-size: 14px; }
.fit-yes { background: var(--orange); color: white; }
.fit-no { background: var(--ink); color: #e7dfd8; }

/* Shared inner pages */
.inner-hero {
  min-height: 690px;
  padding: clamp(95px, 12vw, 165px) 8vw 85px;
  background: var(--cream);
}
.inner-hero h1 {
  max-width: 1050px;
  margin: 28px 0;
  font-size: clamp(60px, 8vw, 120px);
  font-weight: 800;
  letter-spacing: -.07em;
  line-height: .88;
}
.inner-hero h1 em { color: var(--orange); }
.inner-hero > p { max-width: 720px; color: var(--muted); font-size: 19px; line-height: 1.65; }
.dark-hero { background: var(--ink); color: white; }
.dark-hero > p { color: #bdb4ac; }
.hero-index { display: flex; flex-wrap: wrap; gap: 30px; margin-top: 58px; padding-top: 24px; border-top: 1px solid #4c4640; }
.hero-index a { color: #c6bdb5; font-size: 11px; font-weight: 800; letter-spacing: .7px; }
.hero-index a:hover { color: white; }
.system-principle .equation { margin-top: 72px; }
.equation { display: flex; align-items: center; justify-content: space-between; gap: 20px; padding: 28px 0; border-block: 1px solid var(--line); }
.equation span { font-size: 17px; font-weight: 700; }
.equation b { color: var(--orange); font-family: Georgia, serif; font-size: 26px; }
.equation strong { color: var(--orange); font-size: 22px; }
.system-stage { display: grid; grid-template-columns: 22vw 1fr; padding: clamp(85px, 10vw, 145px) 8vw; border-top: 1px solid var(--line); }
.stage-cream { background: var(--cream); }
.stage-dark { background: var(--ink); color: white; border-color: #423c37; }
.stage-number { color: var(--orange); font-family: Georgia, serif; font-size: clamp(70px, 10vw, 150px); font-style: italic; line-height: .8; }
.stage-content { max-width: 920px; }
.stage-content > h2 { margin: 25px 0; font-size: clamp(43px, 5.5vw, 77px); letter-spacing: -.055em; line-height: .98; }
.stage-content > p { max-width: 760px; color: var(--muted); font-size: 18px; line-height: 1.7; }
.stage-dark .stage-content > p { color: #b9afa7; }
.stage-grid, .learning-loop { display: grid; grid-template-columns: 1fr 1fr; margin: 58px 0 38px; border-top: 1px solid var(--line); }
.stage-grid article, .learning-loop > div { padding: 28px 34px 27px 0; border-bottom: 1px solid var(--line); }
.stage-grid article:nth-child(odd), .learning-loop > div:nth-child(odd) { border-right: 1px solid var(--line); }
.stage-grid article:nth-child(even), .learning-loop > div:nth-child(even) { padding-left: 34px; }
.stage-grid h3, .learning-loop h3 { margin-bottom: 10px; font-size: 20px; }
.stage-grid p, .learning-loop p { margin: 0; color: var(--muted); font-size: 14px; line-height: 1.6; }
.build-sequence { margin: 58px 0 0; padding: 0; border-top: 1px solid var(--line); list-style: none; }
.build-sequence li { display: grid; grid-template-columns: 70px 1fr; gap: 26px; padding: 28px 0; border-bottom: 1px solid var(--line); }
.build-sequence li > span { color: var(--orange); font-size: 11px; font-weight: 900; }
.build-sequence h3 { margin-bottom: 8px; font-size: 22px; }
.build-sequence p { margin: 0; color: var(--muted); line-height: 1.6; }
.learning-loop { border-color: #4a443f; }
.learning-loop > div { border-color: #4a443f !important; }
.learning-loop strong { color: var(--orange); font-size: 11px; }
.learning-loop h3 { margin-top: 34px; }
.learning-loop p { color: #b9afa7; }
.scope-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 0; margin-top: 58px; border: 1px solid var(--line); }
.scope-grid > div { padding: 38px; }
.scope-grid > div:first-child { border-right: 1px solid var(--line); }
.scope-grid h3 { margin: 0; font-size: 24px; }
.scope-grid li { padding: 13px 0; border-bottom: 1px solid var(--line); color: var(--muted); font-size: 14px; }
.scope-grid li::before { content: "✓"; margin-right: 12px; color: var(--orange); font-weight: 900; }
.scope-note { margin-top: 20px; padding: 24px 28px; background: var(--cream); color: var(--muted); font-size: 13px; line-height: 1.6; }
.scope-note strong { color: var(--ink); }
.ownership-wide { display: grid; grid-template-columns: 1fr .75fr; gap: 10vw; align-items: end; padding: clamp(80px, 9vw, 130px) 8vw; background: var(--orange); color: white; }
.ownership-wide h2 { margin: 24px 0 0; font-size: clamp(42px, 5.2vw, 76px); letter-spacing: -.055em; line-height: .98; }
.ownership-wide > p { margin: 0; color: #ffe2da; font-size: 17px; line-height: 1.7; }

/* Case */
.case-hero { display: grid; grid-template-columns: 1.1fr .9fr; min-height: 720px; background: var(--cream); }
.case-hero > div:first-child { align-self: center; padding: 90px 6vw 90px 7vw; }
.case-hero h1 { margin: 27px 0; font-size: clamp(58px, 7vw, 105px); letter-spacing: -.07em; line-height: .9; }
.case-hero h1 em { color: var(--orange); }
.case-hero > div:first-child > p { max-width: 620px; color: var(--muted); font-size: 18px; line-height: 1.65; }
.case-hero-stats { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; margin-top: 44px; padding-top: 25px; border-top: 1px solid var(--line); }
.case-hero-stats div { display: flex; flex-direction: column; }
.case-hero-stats strong { color: var(--orange); font-size: clamp(27px, 3vw, 42px); letter-spacing: -2px; }
.case-hero-stats span { max-width: 130px; font-size: 9px; font-weight: 900; letter-spacing: 1px; line-height: 1.4; text-transform: uppercase; }
.case-hero-image { position: relative; min-height: 620px; overflow: hidden; }
.case-hero-image::after { content: ""; position: absolute; inset: 45% 0 0; background: linear-gradient(transparent, rgba(17,13,10,.65)); }
.case-hero-image img { width: 100%; height: 100%; object-fit: cover; }
.case-hero-image span { position: absolute; z-index: 2; right: 30px; bottom: 30px; color: white; font-size: 10px; font-weight: 900; letter-spacing: 1.3px; text-transform: uppercase; }
.big-chart-section { padding: clamp(80px, 10vw, 140px) 7vw 70px; background: var(--ink); color: white; }
.big-chart-head { display: grid; grid-template-columns: 1fr .6fr; gap: 10vw; align-items: end; }
.big-chart-head h2 { margin: 24px 0 0; font-size: clamp(43px, 5.4vw, 78px); letter-spacing: -.055em; line-height: .98; }
.big-chart-head > p { color: #bdb4ac; font-size: 16px; line-height: 1.7; }
.big-chart { position: relative; display: flex; align-items: end; gap: clamp(16px, 5vw, 75px); height: 520px; margin-top: 64px; border-bottom: 1px solid #5a524c; }
.grid-lines { position: absolute; inset: 0; display: flex; flex-direction: column; justify-content: space-around; }
.grid-lines i { width: 100%; height: 1px; background: #332e2a; }
.big-col { position: relative; z-index: 1; display: flex; flex: 1; flex-direction: column; align-items: center; justify-content: end; height: 100%; }
.big-col strong { margin-bottom: 10px; font-size: 20px; }
.big-col > div { width: min(92px, 100%); min-height: 38px; background: linear-gradient(180deg, #ff8969, var(--orange)); }
.big-col span { height: 36px; padding-top: 12px; color: #aaa098; font-size: 10px; font-weight: 800; }
.big-chart-section .source-note { color: #cbc2bb; }
.economics-grid { display: grid; grid-template-columns: repeat(3, 1fr); margin-top: 70px; border-block: 1px solid var(--line); }
.economics-grid article { min-height: 260px; padding: 32px; border-right: 1px solid var(--line); }
.economics-grid article:first-child { padding-left: 0; }
.economics-grid article:last-child { border-right: 0; }
.economics-grid article > span { font-size: 10px; font-weight: 900; letter-spacing: 1.3px; text-transform: uppercase; }
.economics-grid strong { display: block; margin: 34px 0 16px; color: var(--orange); font-size: 62px; letter-spacing: -4px; }
.economics-grid p { color: var(--muted); font-size: 14px; line-height: 1.6; }
.honesty-note { display: grid; grid-template-columns: .35fr 1fr; gap: 6vw; margin-top: 36px; padding: 30px; border-left: 4px solid var(--orange); background: var(--cream); }
.honesty-note p { margin: 0; color: var(--muted); line-height: 1.65; }
.what-worked { display: grid; grid-template-columns: .9fr 1.1fr; gap: 10vw; padding: clamp(85px, 10vw, 145px) 8vw; background: var(--orange); color: white; }
.what-worked h2 { margin: 24px 0 0; font-size: clamp(43px, 5.5vw, 76px); letter-spacing: -.055em; line-height: .98; }
.what-worked ol { margin: 0; padding: 0; border-top: 1px solid rgba(255,255,255,.3); list-style: none; }
.what-worked li { display: grid; grid-template-columns: 55px 1fr; gap: 22px; padding: 24px 0; border-bottom: 1px solid rgba(255,255,255,.3); }
.what-worked li > span { color: #ffc8b9; font-size: 10px; font-weight: 900; }
.what-worked h3 { margin-bottom: 8px; font-size: 20px; }
.what-worked p { margin: 0; color: #ffe1d8; font-size: 14px; line-height: 1.6; }
.case-gallery { display: grid; grid-template-columns: .75fr .75fr 1fr; gap: 18px; align-items: center; }
.case-gallery > img { width: 100%; height: 430px; object-fit: cover; }
.case-gallery > img:first-child { border-radius: 130px 130px 3px 3px; }
.case-gallery > div { padding-left: 3vw; }
.case-gallery h2 { margin: 24px 0; font-size: clamp(36px, 4vw, 58px); letter-spacing: -.05em; line-height: 1; }
.case-gallery p { color: var(--muted); line-height: 1.7; }

/* Knowledge */
.resources-hero { background: var(--cream); }
.resource-meta { display: flex; gap: 18px; margin-top: 58px; }
.resource-meta span { padding: 13px 16px; border: 1px solid #c9bfb4; font-size: 10px; font-weight: 900; letter-spacing: .8px; text-transform: uppercase; }
.evidence-rules { display: grid; grid-template-columns: .8fr 1.2fr; gap: 9vw; }
.evidence-rules h2 { margin: 25px 0; font-size: clamp(43px, 5vw, 72px); letter-spacing: -.055em; line-height: 1; }
.evidence-steps { display: grid; grid-template-columns: 1fr 1fr; border-top: 1px solid var(--line); }
.evidence-steps article { padding: 27px 28px 28px 0; border-bottom: 1px solid var(--line); }
.evidence-steps article:nth-child(odd) { border-right: 1px solid var(--line); }
.evidence-steps article:nth-child(even) { padding-left: 28px; }
.evidence-steps strong { color: var(--orange); font-size: 10px; }
.evidence-steps h3 { margin: 24px 0 9px; font-size: 19px; }
.evidence-steps p { margin: 0; color: var(--muted); font-size: 13px; line-height: 1.55; }
.evidence-rules .source-note { grid-column: 1 / -1; }
.insight-library { border-top: 1px solid var(--line); }
.insight-library > article { display: grid; grid-template-columns: 8vw 11vw 1fr; gap: 3vw; padding: 48px 8vw; border-bottom: 1px solid var(--line); transition: background .2s ease; }
.insight-library > article:hover { background: var(--cream); }
.insight-number { color: var(--orange); font-family: Georgia, serif; font-size: 28px; font-style: italic; }
.insight-tag { padding-top: 8px; color: var(--muted); font-size: 9px; font-weight: 900; letter-spacing: 1.4px; text-transform: uppercase; }
.insight-library h2 { max-width: 820px; margin: 0 0 14px; font-size: clamp(26px, 3vw, 43px); letter-spacing: -.04em; line-height: 1.05; }
.insight-library p { max-width: 800px; margin: 0; color: var(--muted); font-size: 15px; line-height: 1.65; }
.knowledge-sources ul { margin-top: 0; }
.knowledge-sources li { padding: 15px 0; border-bottom: 1px solid var(--line); color: var(--muted); font-size: 14px; line-height: 1.55; }
.knowledge-sources li strong { color: var(--ink); }

/* Diagnostic */
.diagnostic-hero { min-height: 620px; }
.calculator-section { padding-block: 80px 30px; }
.calculator-grid { display: grid; grid-template-columns: 1.05fr .95fr; box-shadow: var(--shadow); }
.calculator-form { padding: clamp(34px, 5vw, 66px); background: white; }
.calculator-form label { display: flex; flex-direction: column; gap: 9px; margin-bottom: 23px; color: #4b443f; font-size: 12px; font-weight: 800; }
.calculator-form input { width: 100%; height: 52px; padding: 0 14px; border: 1px solid var(--line); border-radius: 3px; outline: 0; background: var(--paper); color: var(--ink); font-size: 18px; font-weight: 700; }
.calculator-form input:focus { border-color: var(--orange); box-shadow: 0 0 0 3px rgba(237,75,35,.1); }
.two-inputs { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; }
.form-help { margin: 3px 0 0; color: var(--muted); font-size: 11px; line-height: 1.55; }
.calculator-results { display: flex; flex-direction: column; padding: clamp(34px, 5vw, 66px); background: var(--ink); color: white; }
.fit-pill { align-self: flex-start; padding: 9px 12px; border-radius: 100px; font-size: 9px; font-weight: 900; letter-spacing: 1px; text-transform: uppercase; }
.fit-positive { background: #c9f4dc; color: #175a3c; }
.fit-review { background: #ffe2b8; color: #72410a; }
.result-primary { padding: 42px 0 35px; border-bottom: 1px solid #514a44; }
.result-primary > span, .result-row > span { color: #bdb4ad; font-size: 10px; font-weight: 800; letter-spacing: 1px; text-transform: uppercase; }
.result-primary strong { display: block; margin: 12px 0 7px; color: #ff9a7e; font-size: clamp(36px, 4.3vw, 64px); letter-spacing: -3px; }
.result-primary small { color: #c8bfb8; }
.result-row { display: flex; align-items: center; justify-content: space-between; gap: 20px; padding: 17px 0; border-bottom: 1px solid #514a44; }
.result-row strong { font-size: 17px; }
.calculator-results .button { margin-top: 28px; }
.diagnostic-cards { display: grid; grid-template-columns: repeat(4, 1fr); margin-top: 58px; border-block: 1px solid var(--line); }
.diagnostic-cards article { padding: 29px 25px 34px; border-right: 1px solid var(--line); }
.diagnostic-cards article:first-child { padding-left: 0; }
.diagnostic-cards article:last-child { border-right: 0; }
.diagnostic-cards > article > strong { color: var(--orange); font-size: 10px; }
.diagnostic-cards h2 { margin: 35px 0 12px; font-size: 22px; }
.diagnostic-cards p { margin: 0; color: var(--muted); font-size: 14px; line-height: 1.6; }
.diagnostic-questions { display: grid; grid-template-columns: .9fr 1.1fr; gap: 10vw; padding: clamp(80px, 10vw, 140px) 8vw; background: var(--ink); color: white; }
.diagnostic-questions h2 { margin: 24px 0 0; font-size: clamp(42px, 5vw, 73px); letter-spacing: -.055em; line-height: .98; }
.diagnostic-questions ul { margin: 0; padding: 0; border-top: 1px solid #504942; list-style: none; }
.diagnostic-questions li { padding: 20px 0; border-bottom: 1px solid #504942; color: #d1c8c1; font-size: 15px; }
.diagnostic-questions li::before { content: "→"; margin-right: 18px; color: var(--orange); }

/* CTA + footer */
.page-cta { position: relative; overflow: hidden; padding: clamp(90px, 11vw, 155px) 7vw; background: var(--orange); color: white; text-align: center; }
.page-cta .kicker { justify-content: center; }
.page-cta h2 { position: relative; max-width: 950px; margin: 27px auto 25px; font-size: clamp(48px, 6.2vw, 90px); letter-spacing: -.06em; line-height: .96; }
.page-cta p { position: relative; max-width: 630px; margin: 0 auto 34px; color: #ffe1d9; font-size: 16px; line-height: 1.65; }
.orb { position: absolute; top: -490px; left: 50%; width: 760px; height: 760px; border: 1px solid rgba(255,255,255,.24); border-radius: 50%; transform: translateX(-50%); }
.site-footer { display: grid; grid-template-columns: 1.5fr .7fr 1fr; gap: 8vw; padding: 70px 6vw 35px; border-top: 1px solid var(--line); background: var(--paper); }
.footer-brand p { max-width: 280px; margin: 20px 0 0; color: var(--muted); font-size: 13px; line-height: 1.5; }
.footer-links { display: flex; flex-direction: column; gap: 12px; color: var(--muted); font-size: 12px; }
.footer-links strong { margin-bottom: 7px; color: var(--ink); font-size: 10px; letter-spacing: 1.2px; text-transform: uppercase; }
.footer-bottom { grid-column: 1 / -1; display: flex; justify-content: space-between; margin-top: 38px; padding-top: 25px; border-top: 1px solid var(--line); color: var(--muted); font-size: 10px; }

@media (max-width: 1000px) {
  .site-header { grid-template-columns: 1fr auto; }
  .main-nav { display: none; }
  .home-hero, .case-hero { grid-template-columns: 1fr; max-height: none; }
  .home-hero { min-height: 0; }
  .hero-copy { padding: 80px 7vw; }
  .hero-media, .case-hero-image { min-height: 590px; }
  .diagnosis-band, .case-preview, .ownership-block, .what-worked, .diagnostic-questions { grid-template-columns: 1fr; }
  .case-preview .mini-chart { min-height: 620px; }
  .ownership-photo { width: min(620px, 100%); }
  .system-stage { grid-template-columns: 16vw 1fr; }
  .evidence-rules { grid-template-columns: 1fr; }
  .calculator-grid { grid-template-columns: 1fr; }
  .case-gallery { grid-template-columns: 1fr 1fr; }
  .case-gallery > div { grid-column: 1 / -1; padding: 35px 0 0; }
}

@media (max-width: 720px) {
  .site-header { min-height: 68px; padding-inline: 5vw; }
  .header-cta { min-height: 38px; padding-inline: 12px; font-size: 10px; }
  .logo-lockup { font-size: 16px; }
  .logo-mark { width: 31px; height: 31px; }
  .content-shell { width: min(100% - 38px, 1180px); }
  .section-space { padding-block: 78px; }
  .home-hero { display: block; }
  .hero-copy { padding: 64px 20px 70px; }
  .hero-copy h1 { font-size: clamp(48px, 15vw, 68px); letter-spacing: -.065em; }
  .hero-actions { flex-direction: column; align-items: flex-start; }
  .micro-proof { grid-template-columns: auto 1fr; }
  .hero-media, .case-hero-image { min-height: 480px; height: 480px; }
  .signal-strip { justify-content: flex-start; }
  .split-heading, .section-intro, .big-chart-head, .ownership-wide { grid-template-columns: 1fr; gap: 25px; }
  .voice-grid, .method-grid, .economics-grid, .diagnostic-cards { grid-template-columns: 1fr; }
  .voice-grid { margin-top: 46px; }
  .voice-grid blockquote { min-height: auto; }
  .diagnosis-band { padding: 76px 20px; }
  .formula-card { padding: 28px; box-shadow: 10px 10px 0 var(--orange); }
  .method-grid article, .economics-grid article, .diagnostic-cards article { min-height: 0; padding: 27px 0; border-right: 0; border-bottom: 1px solid var(--line); }
  .method-grid article:last-child, .economics-grid article:last-child, .diagnostic-cards article:last-child { border-bottom: 0; }
  .method-grid h3 { margin-top: 26px; }
  .case-copy { padding: 76px 20px; }
  .case-metrics, .case-hero-stats { grid-template-columns: 1fr; }
  .case-metrics div, .case-hero-stats div { flex-direction: row; align-items: baseline; gap: 12px; }
  .mini-chart { padding: 70px 20px; }
  .chart-bars { height: 340px; gap: 10px; }
  .insight-list article { grid-template-columns: 45px 1fr; gap: 12px; }
  .ownership-photo, .ownership-photo img { min-height: 460px; }
  .fit-grid { grid-template-columns: 1fr; }
  .fit-card { padding: 70px 20px; }
  .inner-hero { min-height: 570px; padding: 90px 20px 70px; }
  .inner-hero h1 { font-size: clamp(55px, 17vw, 80px); }
  .hero-index { flex-direction: column; gap: 15px; }
  .equation { align-items: flex-start; flex-direction: column; }
  .system-stage { grid-template-columns: 1fr; gap: 45px; padding: 78px 20px; }
  .stage-number { font-size: 75px; }
  .stage-grid, .learning-loop, .scope-grid { grid-template-columns: 1fr; }
  .stage-grid article, .learning-loop > div, .stage-grid article:nth-child(even), .learning-loop > div:nth-child(even) { padding: 25px 0; border-right: 0; }
  .scope-grid > div { padding: 28px; }
  .scope-grid > div:first-child { border-right: 0; border-bottom: 1px solid var(--line); }
  .ownership-wide { padding: 75px 20px; }
  .case-hero > div:first-child { padding: 75px 20px; }
  .case-hero h1 { font-size: clamp(53px, 16vw, 78px); }
  .big-chart-section { padding: 75px 20px 55px; }
  .big-chart { height: 410px; gap: 10px; }
  .big-col > div { max-width: 52px; }
  .big-col strong { font-size: 14px; }
  .honesty-note { grid-template-columns: 1fr; gap: 12px; }
  .what-worked { padding: 76px 20px; }
  .case-gallery { grid-template-columns: 1fr; }
  .case-gallery > img { height: 380px; }
  .case-gallery > div { grid-column: auto; }
  .resource-meta { align-items: flex-start; flex-direction: column; }
  .evidence-steps { grid-template-columns: 1fr; }
  .evidence-steps article, .evidence-steps article:nth-child(even) { padding: 25px 0; border-right: 0; }
  .insight-library > article { grid-template-columns: 42px 1fr; gap: 16px; padding: 38px 20px; }
  .insight-tag { grid-column: 2; grid-row: 1; }
  .insight-library > article > div:last-child { grid-column: 1 / -1; }
  .calculator-section { padding-top: 38px; }
  .calculator-form, .calculator-results { padding: 32px 22px; }
  .two-inputs { grid-template-columns: 1fr; gap: 0; }
  .result-primary strong { font-size: 39px; }
  .diagnostic-questions { padding: 76px 20px; }
  .page-cta { padding: 90px 20px; }
  .site-footer { grid-template-columns: 1fr; gap: 38px; padding: 60px 20px 30px; }
  .footer-bottom { flex-direction: column; gap: 8px; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .button, .insight-library > article { transition: none; }
}